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      <image:title>Blog - Ten Lessons - Lesson 1 – Pretty slow</image:title>
      <image:caption>My first year of coaching can be summed up as “all technique and no substance”. I tried to compliment my technical knowledge with my lived athlete experience. Turns out there is much more to it than that. Since that first season, I have been trying to find the perfect balance between the technical work and the ‘work work’. Spoiler alert, there is no such thing as ‘perfect’ in this game. So, what I am actually trying to find is the optimal balance for each athlete I am coaching, and yes that is slightly different for everyone. So, the first big lesson I learnt during my career – a combination of the technical work and the “work work” gives a balanced training programme. If the balance tips too far one way you’ll either end up pretty slow or pretty hurt, and that tipping point is different for everyone.</image:caption>
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      <image:title>Blog - Ten Lessons - Lesson 2 – It’s a people business</image:title>
      <image:caption>The first thing I realized when I started coaching was that I could not do this by myself. We set about building a team of people to help build the environment we wanted at WLTF. This HAD to be a slow process, so it could be done with care and attention. The reason we have had success and growth over the past 10 years is because we have the right people in the right places. It truly is a team effort. As I transitioned from athlete to coach I realized it was no longer about me, now as a coach to a group of athletes and leading a team of WLTF staff I had to refine how I built relationships, motivate, develop and communicate with a range of different personalities. People like to feel part of something, they like to feel they belong, and it is my responsibility to drive that within our WLTF team So, the second lesson I have learnt from ten years in coaching is the importance of people; how to develop trust, communication and understanding with a variety of personalities.</image:caption>
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      <image:title>Blog - Ten Lessons - Lesson 3 – Many coaching “hats”</image:title>
      <image:caption>No-one or nothing really prepares you for the different “hats” you wear as a coach. Not even an undergrad and post grad degree, my coaching qualifications, 10 years of international experience as an athlete, and 10 years of coaching experience. There are still curve-balls. Building a support network and accrued experience are two ways to help. There’s usually someone somewhere who has experienced a similar situation to the one I am facing and can offer advice and guidance when something crops up that. I am grateful to be able to pick up the phone to some world class coaches and seek their counsel. Experience also helps here; the longer I coach the more patterns of behavior I see and the better I can help athletes navigate their particular situation. There are certainly patterns emerging as I move through my career; there also continues to be curve balls which keep us all on our toes.</image:caption>
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      <image:title>Blog - Ten Lessons - Lesson 4 – Communication is key</image:title>
      <image:caption>One of my favorite things I’ve heard along the way is “communication is not what’s said, it is what’s understood”. Explicitly defining objectives, roles and responsibilities is key to a well-functioning team. Within my first week of coaching back in 2014, I had a foot operation which left me in a plaster cast and on crutches for 8 weeks. No longer able to perform demo’s, I had to really develop my coaching language and communication skills to help athletes understand what we were learning in each session. And of course, we have to remember that sometimes you just won’t get your message across. In times like this I always remember what my old coach Linford Christie used to say “if you cannot hear, you must feel”</image:caption>
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      <image:title>Blog - Ten Lessons - Lesson 5 – Block out the noise</image:title>
      <image:caption>Someone is always going to have an opinion and you are NEVER going to please everyone. The modern world gives us access to so much on social media. This can be both a blessing and a curse for coaches. Athletes – stop copying all the fancy stuff from Instagram. You have no context. Coaches – stop giving unsolicited advice. You have no context As a coach we have to block out the noise; know who/what to pay attention to and what NOT too.</image:caption>
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      <image:title>Blog - Ten Lessons - Lesson 6 –  Impact and responsibility</image:title>
      <image:caption>I was very blessed in my career to work for a long time with two amazing coaches; Madeline and Linford. I often reflect on how our work together has shaped my coaching today. It is this that reminds me every-day of my responsibility as a coach. The huge impact Mads and L had, remains with me today. So, what will my impact be with the athletes I have coached along the way? It’s a big responsibility isn’t it? These athletes are trusting you with their careers; asking for our guidance, support, mentorship, advice and encouragement. These relationships build over time and rely on authenticity, honesty and trust. But you can’t please everyone. Not every coach can help every athlete. Sometimes the personalities just don’t fit, and that’s ok. Sometimes the best way to help, is to get out the way.</image:caption>
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      <image:title>Blog - Ten Lessons - Lesson 7 – Do the work</image:title>
      <image:caption>Doing the work isn’t for everyone; “if you gotta tell them to carry the bricks, they aren’t the ones to build with”. Track and field is hard, elite sport is hard, training is hard, getting better is hard, running your own business is hard. The sense of achievement you feel at the end of the hard bits makes it all worth it. Don’t cut corners, do the work.</image:caption>
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      <image:title>Blog - Ten Lessons - Lesson 8 – Quality</image:title>
      <image:caption>I am sure we have all had someone in our lives say to us “do it right or not at all” well, that person may well have been me! We need to do the right things, and then do them right. Doing the right things right, allows them to grow. A WORD OF WARNING. Proceed with caution; more is not always better, better is better. We can effective or we can be efficient. Effectiveness &gt; Efficiency</image:caption>
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      <image:title>Blog - Ten Lessons - Lesson 9 – Work-life (off) balance</image:title>
      <image:caption>Work-life balance ebs and flows through the year. Learn to ride the waves and embrace each phase you are in. It’s easier to get your head around work-life balance when you look at it over the course of the year rather than day to day. Experience has taught me my top tips for survival during busy periods; exercise, coffee, time on my own. And during the less busy times I am making the most of time with family and friends and generally enjoying life away from the track, usually at a spa.</image:caption>
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      <image:title>Blog - Ten Lessons - Lesson 10 – Olympics</image:title>
      <image:caption>The privilege of an Olympic Games as an athlete or coach should never be taken for granted. As an athlete, I did not appreciate what it meant to compete at an Olympics Games. Now, back at the Games as I coach, I was able to appreciate what it meant to the athletes. It was full circle moment. Reflecting back on my experience as an athlete and then as a coach at an Olympic Games; it is an experience so unique that it’s hard to explain, challenging to prepare for and truly life changing.</image:caption>
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      <image:title>Blog - Lesson 10 - The Olympics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Lesson 10 - The Olympics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Lesson 9 – Work-life (off) balance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Lesson 8 – Quality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Lesson 6 – &amp;nbsp;Impact and responsibility - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Lesson 6 – &amp;nbsp;Impact and responsibility - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>@op.tic_entertaiment</image:caption>
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      <image:title>Blog - It wasn’t a holiday!</image:title>
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      <image:title>Blog - It wasn’t a holiday!</image:title>
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      <image:title>Blog - It wasn’t a holiday!</image:title>
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      <image:title>Blog - It wasn’t a holiday!</image:title>
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      <image:caption>@op.tic_entertainment</image:caption>
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      <image:title>Blog - It wasn’t a holiday! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - It wasn’t a holiday! - Make it stand out</image:title>
      <image:caption>@op.tic_entertainment</image:caption>
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      <image:title>Blog - It wasn’t a holiday! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.lauraturner.co.uk/blog/lets-stop-ticking-boxes-</loc>
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    <lastmod>2023-04-06</lastmod>
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      <image:title>Blog - Let’s stop ticking boxes …… - So how can we cultivate a more inclusive environment? We first need to address our biases.</image:title>
      <image:caption>Yes, we ALL have biases. Have you heard the story of the American Orchestra who held blind auditions? The number of women who were selected into the orchestra increased 5-fold. Coincidence? Definitely not.  As Verna explains, how can we all move towards merit and away from preference?  Well, Verna suggests we interrupt bias – correct inappropriate comments and language, ask questions and become an ally. She also encourages us to promote inclusion – consider your own behaviour, show interest, pay attention to the small things and notice language.</image:caption>
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    <loc>https://www.lauraturner.co.uk/blog/comfort-zone-no-thanks</loc>
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    <lastmod>2022-12-17</lastmod>
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      <image:title>Blog - Comfort zone? No thanks.</image:title>
      <image:caption>Overall, I enjoyed the experience of presenting my ideas, connecting with people from different areas of expertise and different countries. Reflecting that my imposter syndrome is healthy; keeping me honest and reminding me that I do not know everything. Presenting the training approaches I use consolidates my “why” and opens the floor to other coaches and professionals to ask questions and make alternative suggestions.</image:caption>
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      <image:title>Blog - Comfort zone? No thanks. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.lauraturner.co.uk/blog/we-need-a-bigger-table-</loc>
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    <lastmod>2022-03-08</lastmod>
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      <image:title>Blog - We need a bigger table ….. - Every year when International Women’s Day comes around, we see social media campaigns that do a great job of raising awareness of amazing females, highlighting the great work they have done and continue to do. But what happens on the 9th March? The campaigns finish and we go back to the status quo?</image:title>
      <image:caption>I do feel the world is starting to pay attention to many biases that exist, whether conscious or unconscious. Is ‘paying attention to’ enough? No, the answer is no, it is not. So how do we move from highlighting these biases to taking action to change behaviour and culture?</image:caption>
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      <image:title>Blog - We need a bigger table ….. - A few years ago, I would’ve told you I have not been subject to gender bias. Now having been coaching for a little longer and spending more time reading around feminism, I can tell you I have and continue to be, on an almost daily basis. I have heard some terrible stories from female colleagues about how they have been treated in our sport. If you would like to understand more about the kind of behaviours I am talking about, read this report “Achieving Gender Equity in High Performance Athletics Coaching in the UK”.</image:title>
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      <image:title>Blog - We need a bigger table ….. - Now, don’t get me wrong, I do not need a pity party, far from it. I am doing very well (if I say so myself) but what about the women who are missing opportunities, what about the young women I am coaching, what about the female athletes who see this behaviour day in day out?</image:title>
      <image:caption>I am pretty certain I will get to where I want to be in life, I am too stubborn not too. I have realised the only way to create change, is to be the change.</image:caption>
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      <image:title>About - Where it all started …….</image:title>
      <image:caption>My passion for sport started at a young age, an enthusiastic member of many school sports teams. My favourite past time was racing my classmates in the playground at lunch time which is where my speed was first spotted. Our primary school PE teacher recommended my parents took me along to the local athletics club; and the rest, as they say, is history.</image:caption>
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      <image:title>About - From playground to the Olympics………..</image:title>
      <image:caption>At the age of 10 I joined Harrow AC, training there a couple of times a week with Jean Browne and then Sylvia Parker. When I was 16 I joined a new coach, Madeline Cobb, and specialised in sprints and hurdles. Although I was often the best in the county, my performance on a national level was average at best, finishing last in my heat at the first two English Schools competitions I competed in. Following a particularly frustrating hurdles session on a training camp in 2002, we decided to focus my efforts on the 100m and was rewarded that season with my first GB vest. What followed was a ten-year international athletics career that I can only have dreamed of a few years earlier. The pinaccle of my career was competing in the 100m at the Beijing Olympics in 2008; during my career I also competed in 4 World Championships, 2 Commonwealth Games (winning Gold and Silver medals), 2 European Championships, World Indoor Championships and World Student Games. I won a total of 8 National Titles and retired with personal bests of 100m 11.11; 200m 23.29.</image:caption>
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      <image:caption>I was coached by Linford Christie from 2008 and it was Linford who is to blame for first introducing me to coaching. I retired from competitive athletics in April 2014 and was already casually coaching an athlete who Linford had asked me look after. That summer Ellie Kormis (nee Spain) approached me about setting up West London Track and Field, an expansion of West London Pole Vault she founded in 2012. My group of one soon became two, three etc etc and I officially started my first training group in the 2014-15 season. I have now coached multiple Great Britain representatives and National medalists (Senior &amp; Junior) across sprints, hurdles and combined events. My first step back into International athletics came in 2016 when I was coaching an athlete who competed at the World Junior Championships. I started my Team Coach roles with British Athletics in 2017 where I successfully developed the Futures Relay Programme which has produced multiple medals at Junior and U23 Championships alongside athletes moving into the Senior relay programme.</image:caption>
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      <image:title>About - Director - West London Track &amp; Field</image:title>
      <image:caption>I lead our inter-disciplinary team of coaches and therapists working alongside athletes from grass-roots to senior internationals, based at Brunel University. The team of athletes and staff is expanding year on year as we celebrate the success of our professional training environment. You can read more about WLTF on our website www.westlondontrackandfield.com</image:caption>
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      <image:title>About - 4 x 100m Lead - UK Athletics</image:title>
      <image:caption>I lead the delivery and coaching of the Senior and Futures 4x100m relay programmes, including developing and executing plans to win medals at major championships and the Olympic Games. I provide support to identified athletes and coaches as engagement lead for the World Class and Futures Programme.</image:caption>
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      <image:caption>We all have a tendency to put others first, but in doing so, we can sometimes neglect our relationship with ourselves. Let me be your advocate and show you a kinder, gentler way to treat the most important person in your life.</image:caption>
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